The Film Opened Cannes
Every director hopes that both critics and viewers will find their film interesting. The Fifth Element had already received a great deal of anticipation before its premiere, having been awarded one of the greatest accolades possible: a Cannes premiere.
The French production company Gaumont constructed a whole arena specifically for the film’s premiere as the 1997 Cannes Film Festival’s first feature. A personalized Swatch watch with a futuristic design served as the guests’ admission pass.
