Cup Castle
Someone just sneezed. We can so relate to the expression on this guy’s face. It’s the same expression we get immediately after we accidentally delete a 6,000 word long document instead of saving it: first, miscomprehension. Then, understanding. Then, denial. Then, finally, calm acceptance.
We’re sure a lot was riding on this cup pyramid, and we sure the backlash is going to be rough – but hey, buddy, don’t give up now! Pick your cups up and start again. All over again. Yes, from the bottom up.